A continuing topic in Acct 3270 is customer satisfaction- the cornerstone of Deming’s TQM, CQM, and Six Sigma. Now Procter and Gamble and Target are looking for who is in their customer base, supply chain, and field of influence. Check out labs.dig.com. Here are visualizations of what people are bookmaking on their computers.
I think the best example of this is amazon.com. After you make a purchase, amazon will e mail you with other suggestions to buy in much the same category. Clever, and all done by computer, no human intervention necessary. Do you see that is a way to reduce the cost of marketing and zero right in on the customer preference.
Attention entrepreneurs, this would allow a niche player in say embroidery to target folks interested in that topic. Success on the internet is all about finding your audience.
Professor Elam 
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