Santa knows who’s been naughty and nice, in the case of the famous Neiman Marcus Christmas Wish Book, let’s hope you have been nice. Yep, click on the hyperlink for a view of what outrageous gifts N/M is offering this year.
What’s my point? Well, what does N/M hope to accomplish with outlandish gifts like a multi million dollar civilian space flight? Will it sell? Does it matter?
Here is the perfect blend of accounting management and marketing, or as Stanley Marcus would observe, Minding the Store. N/M re establishes itself as the premier market for exclusive gifts with things like the $139K BM convertible, and the fact that it will sell out in an hour, only 50 copies, quick grab the phone, speaks to the exclusivity it brings the buyer. Indeed, N/M puts the Christmas Book
online now so that those of us outside Highland Park can salivate too.
So what does it cost N/M to do this?
Gee do you think it’s worth it?
I had a friend who manufactured monogrammed billiard balls for this catalog, why have an ordinary set when N/M is available?
Just another example of trying to put cost accounting in perspective.
DLE
Professor Elam 
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