Okay we have talked about all the problems Ford has, declining market share, legacy costs, too much emphasis on gas guzzler vehicles, too slow a turnaround, so what’s Ford to do?
Welcome to Ford Bold Moves . Com hmm, shall we try the truth for a change? Well judge for yourself. this site shows the warts and all. Videos show workers being laid off, dealers worried about their future, Wall St Analysts saying to sell the stock, and Ford is paying for this?
Yep Ford is paying for it. Apparently Ford believes that finally honesty is the best policy. One assumes that the ad agency sponsoring all this has convinced Ford that by ‘telling it like it is’ they will gain more credibility with their doubters. Numerous analysts have criticized Ford as being too slow and not coming to grips with its problems. Apparently this is Ford’s way of saying, we get it.
All of these woes are what we are studying in the cost class about benchmarking and process re engineering, not to mention earnings per share in the intermed class, or shall we say, lack of E/X and how that eventually affects the Owner Equity Statement.
Will this warts and all campaign help? What do you think?
DLE
Professor Elam 
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