Professor Elam

Here is a great story about Managerial Accounting.  MCD and TGT have done well at squeezing more money out of exisitng stores, WMT has not, here is how McDonald’s is using 13,000+ restaurants to make more money from existing locations.

The trick is to use your location and add value during times that you are not now selling meals.  The Egg McMuffin made breakfast a fast food item. So by opening 24 hours MCD is able to attract the 24/7 crowd that works different hours.  A longer than usual story and a great managerial read.  This is what every chain store wants to do but few achieve.

CLE