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MBA to the Rich and Famous

Porsche_cayman_1 As you know I have been advocating different directions for the MBA.  Well here comes B/W with Majoring in La Dolce Vita. Seems there is a B School outside Paris, France that specializes in marketing luxury goods, here is the link to ESSEC luxury brand management.

To me this has a clear element of DESIGN in its conception.  Seriously, that is the link, look at the faculty, curriculum and the testimonials about the outcome.  If you have even listened to half what I have said and written or opened the Dallas paper of D Magazine, this is truly the land of J R Ewing with all the baubles and trinkets one would expect. I believe there would be lots of opportunities for someone with a specialty in this field.

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2 responses to “MBA to the Rich and Famous”

  1. Jason Raper Avatar
    Jason Raper

    That’s quite an interesting view into the MBA…since design would accompany 90% of the marketing approach to the rich. I wonder do they teach the concept of charging outrageous money for products to intice the rich and famous to buy….ie “keeping up with the Jones’”
    I agree that design on new product development means everything, and maybe…. as we have discussed in class, there might be some design engineering added into the curricilum for all MBA’s. These classes tend to be analytical to begin with….judging on my past experiences with engineering courses. Most manufacturing companies spend so much on R and D into new product design every year anyway. I say add it into the curriculum and take out some of the other things that we will never use.
    It is alot easier to manager, market, and MANAGERIAL ACCOUNT for a product when you understand the reason it was designed the way it was…and most of all, it is easier to sell. The world is changing. Lead, follow, or get the hell out of the way!

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  2. Dennis Elam Avatar
    Dennis Elam

    Well keeping up with Jones was embedded into the culture going back to Sear Good Better Best and GMs ladder of automobiles, I am still puzzled that my father kept buying olds and chrysler when it was clear chevy was the better car in terms of reliability and cost. Add great shocks and tires and bingo, you got a great car.
    I agree with you analysis esp about tossing out things you won’t be using
    dle

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