Professor Elam

If there were ever a candidate for the perennial soap opera star of the American Auto Industry it is surely Chrysler.  This is the number three that barely made none in good times and just about goes out of business in bad.  B/W takes a look at Chrysler at the Crossroads in this article.  But things may not be as bad as they seem.  As usual Jerry Flint cuts through the fog pointing out that losing $1.5 B is not so bad when you look at the $10-12B that  GM and Ford just lost.  By the way I will be in early Sat Morn to discuss that article I handed out on Ford in the Grad class. We can also take a look at some of the other interesting market action this week.

If you are still looking for a great business book, it would be hard to do better than Iacocca’s 1985 autobiography. IN fact this one should be required reading in every MBA course.  Lee became a household word himself with his tv challenge, If you can find a better car, buy it! And guess what, he’s back with Where Have All the Leaders Gone coming out in April but already posted on Amazon.  He blasts Bush and the US Auto industry and apparently offers a prescription for change.  That sounds like a must read to me.

DLE