Boeing now declares itself to be a technology company. The 787 Dreamliner will be assembled around the world and brought in by 747s. The plane will cost a cool $150M so cost control is important. This is yet another article illustrating globalization and managing costs, something we study in several cost courses. One can also see the growing necessity of universal international accounting standards which we have discussed in Intermediate accounting.
Professor Elam
Accounting & Investing Info for San Antonio A & M
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2 responses to “Boeing the Technology Company”
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I sincerely hope that Boeing doesn’t get into this project of building a plane and have the same issues that Airbus had. I somewhat like the rebranding effort, but technology? I guess I can see the efforts towards a newer image trying to help them I the sales, but unfortunately the people that buy from them know who they are. In a time of slow ticket sales, and most airlines going into bankruptcy, what are they thinking? Aggies must be running these companies.
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Apple stock is up tenfold since the iPOD came on the scene.
Apple is a technology company.
If Boeing were a technology company its stock would go up a lot more.
That is not a logically precise syllogism but that is what I suspect Boeing is thinking, remember stock options?LikeLike
Professor Elam 
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