New readers will learn that I enjoy Jerry Flint’s obervations about the auto industry. Jerry has been writing about the auto industry since the 1950s and brings sage experience to the table.
Again in managerial accouting we discussed strategy and long range planning reflected in budgets. We also discussed how different firms appeal to customers with different strategies, Toyota with say quality and Volvo with safety. Flint in his article notes that Ford
is giving up its successful rear wheel drive cars to the public and selling them as fleet vehicles.
going the wrong way with high powered mustangs, see my previous post about the Demon
apparently is going to kill Mercury forcing Ford and Lincoln dealers under one roof
not expanding Focus
I have previously posted articles suggesting that Ford stock is essentially worthless when factoring in the legacy costs. Without new products this may become fact. I frankly suspect that Ford will end up as a light truck manufacturer, period. And that may only happen if they are taken over by someone else, likea big truck manufacturer.
Those of you looking for a book to review might consider Execution, the Art of Getting Things Done. The authors argue that there are lots of books on strategy but finally someone has to get something done, and that is execution.
Professor Elam 
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