George Will describes the phenomenon that is MCD. Most of what we study in Managerial Accounting is on display in MCD every day. The design of the counter to minimize waiting, the design behind the counters to enable the food to be bagged quickly, the 90 second wait between the order at the drive in window and its delivery, the photo of the Meal Deals, it’s all there. Think about these things as you visit fast food restaurants. How many concepts of JIT, TQM, queing theory can you see in action?
At the McDonald’s website notice the first thing you have to do is pick a country,and notice how many choices you have.
Professor Elam 
Leave a comment