Professor Elam

Now that Ford has spent billions fixing the problems, we think TATA netted a great deal with Jag and Land Rover.   Apparently Henry Ford II always envied the cachet of Jag.  Ford bought the firm two years after his death. Ford poured billions into it to fix terrible quality problems.  But Ford in my opinion never had a coherent strategy to compete in the premium brand market with BMW and Mercedes.  The X type Jag sedan sells for a fraction of its sticker in the used car market, the peceptino being that is is really a thinly disguised Ford. Now TATA is set to change all that.  Will TATA be the Mouse that Roared?

Last year Jag sold a pitiful 15,000 vehicles total in the US,that will not work.  TATA is buying at the bottom sales wise just as new Jag models come on stream. Where will they be sold, I will be TATA is eyeing the lucrative new markets in the Far East, read the article.