Professor Elam

Ad revenue for newspaper dropped sharply this past quarter.   The winner, web based advertising. But I wonder, do you click on banner ads, I don’t.  Anyway, while one quarter may not sound bad but this has been going on for years and years.  The very future of big papers is in doubt quite frankly. This is how Murdoch took over the WSJ.  I suspect very small town papers with photo of kids playing this and that can survive as no one else has that coverage. But large papers like DMN continue to lose revenue.  Mid sized papers like Amarillo, Odessa, Abilene, just cannot figure out what to do.