Professor Elam

Forbes reoprts that Chrylser and Nissan are trying to eiliinate costs between them.

In my mind the problem is that, according to the article, Chrysler will design cars to be made by Nissan and Nisan will design a big truck to be built by Chrylser. Isn’t this exactly backwards?  The last small car Chrylser designed well was a 1968 Dodge Dart with a slant six engine.  The Chrysler  NEON is bottom of the barrel in resale and desirability compared to Toyota and Honda.  The TITAN Nissan pickup has not sold well, so why is Nissan designing and Chrylser building?  If you ask me, Chrysler would be better off to sell a re badged Nissan car  and Nissan would be better off to show Chrysler how to improve quality control on its pickups.  Each needs to refelct is specialty, not wish it could do better at its failures.

Jerry Flint details the agreement. It does not seem like a winner to him either.  This is the same ‘me too’ road Chrysler has been down so many times before. It is the badge of an also ran not an innovator.