Professor Elam

The latest J D Powers study shows Toyota, Honda, and BMW slipping. GM and Ford are gaining in quality. Back in the early 1990s, tiny Porsche was reduced to less than 3,000 cars per year brought into the USA. Long assembly and quality complaints had made the future of the brand problematic.  Actual results are
here.  We are studying Total Quality Management in Accounting.  The prominence of the survey indicates just how important this has become to consumers.

I noticed that Powers rates electronics.  So I checked and my Olympus E 510 is ranked well below Nikon. Indeed Nikon outshines its popular rival Canon as well as Sony.  This makes me wonder about some of the criteria. Latest reports are that the Olympus 12-60 zoom lens is among the finest independent testers have ever experienced.  My Ford Escape will shorty roll over 100,000 miles. Yet I have not experienced a single repair, a remarkable record.  But this alone attests to consumer behavior. When we are happy we tell people about it, when we are unhappy, we switch.