Professor Elam

Theaters in Great Britain are becoming popcorn free zones.  Seems theater owners are tired of the mess but gee the markup on a 2.50 box of popcorn is ho say 2.35  I would guess.  My take is that someone needs to apply the southwest Airlines business model to theaters. Why on earth are tickets and popcorn about $8, and that is at the low priced matinee, resulting in 80% empty seats?  I would start lowering prices till I had the theater pretty well filled up. This is precisely how LUV vaulted over the other Texas Airline at the time, TTA Trans Texas Airways derisively known as Treetop Air for its use of turbo props.
it is ridiculous to have empty theaters for most shows and then try to make it up on the DVD sales, why not get the money up front and create more buzz for the film?  Interestingly films are still films in the theater but become digitized, which is what they were before they became films and then become digitized again for the public.  Anyway, this business model makes no sense to me, especially when the Chinese are pirating the DVDs and not paying any royalties. Get the money in the theater, you know, the way companies used to do it!