Professor Elam

I cropped the photo down to this corner of each micro wave able box. See the difference?

The contents are clearly labeled on the bottom box, not so for the top box. So if they are stacked in the freezer, a quick glance reveals the contents of the box. With the design of the top box, one has no idea what the box contains. 

Given that one supposes companies the size of Con Agra which make this product, has seen the improvement and that the newer design is the one on the bottom, right?

Wrong, the top box is the newer design.While the overall box has a more 'breezy' color scheme, it conveys less information. This is an example of the design process going the wrong way. the contents is on the top of the box and the longer side of the box but not the end, which is the logical way to stack them in the freezer.

 

Check out Don Norman's the Design of Everyday Things for more on this very important topic.