Meet Stuart Frankel. Stuart operates a Subway shop in south Florida. He hit on the idea of cutting the price of the foot long sandwich to $5 from $6. Hmmm, economic slowdown, cut prices, move more product. How difficult is that? AS you will see pretty difficult, at least to get headquarters on board.
We are discussing this article in cost accounting this week, I hope the adv class will read this before this evening's class.
Professor Elam 
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