This reviewer raves about the 27" MAC desktop computer, the most gorgeous desktop computer he has ever touched. Even the Apple packing boxes have great design he says. this underscores the importance of Design in marketing a successful product.
I have advocated building an MBA program around he concept of Design. Good designs not only improve function but make us want to use the product. Read Don Norman's The Design of Everyday Things to get some ideas.
The reviewer goes on to make the point that Apple is not interested in the low end of the market. This is where Acer, Dell, HP all slug it out for thin margins, the latest model soon to appear at Sams and WMT.
There are no Dell or Accer computer people, but there are Apple devotees. And they are willing to pay a premium price for the product, check Apple stock versus the others. Business Week has an issue on Design every quarter. Designers are the new rock stars.
Professor Elam 
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