Professor Elam

Monday Aug 1, 2011

By the mid 1990s Porsche imports to the US had slowed to a trickle. Only a few thousand cars were imported. But Porsche re made itself studying Japanese manufacturing techniques. And it expanded the line to include an SUV and a four door. 

Now Porsche is the most profitable car maker in the world with a 20% return on sales. They sold an astounding (for a former small niche car maker) 100,000 autos this past year. Targeting upscale markets was a big part of the success. Achieving high levels of reliability was another part of the puzzle.