Sat Oct 29, 2011
I have been promoting the incorporation of Design as a fundamental construct in our curriculum. I continue to see more and more examples of just that in business literature. And today brings a couple of articles in the weekend WSJ that blend design with business success.
If you have not subscribed to the WSJ, you should, it is better than ever and the Friday and Weekend Editons rival Vanity Fair and its number one Target, the NY Times.
Page D 7 has an interview with Ira Neimark, former CEO and author of The Rise of Fashion and Lesson learned at Bergdorf Goodman
Five points
1. First impressions
2. Customers look for things to make their lives more exciting (think iPhone)
3. Wear the proper clothes and make the appropriate greeting to make a lasting impression
4. Always take the opportunity to visit every business that relates to your own
5. It is imperative to know as much as possible about your present and potential customers
ON the next page Celia Birtwell holds forth on great hotels, what's wrong with Michelle Obamas' wardrobe, and the design horror of a single electric light bulb.
Read, learn.
Professor Elam 
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