Sunday February 19, 2012
Bruce Howard is Operatoins Director with FHK CPAs, is a good friend of TAMUSA and on our advisory board. He has made several visits to campus and delivered his fine talk on how to get your career in gear. One of his recommendations is to 'develop your own brand.' He introduces that segment by holding up a can of, you guessed it, Coke, the world's most famous brand.
One student on staurday fretted on her lack of seriousness at an earlier age. The result was poor grades the first two eyears of college, what to do now? Bruce has good advice here. Develop your brand as a one who has seen the light and focused on becoming a Professional Accountant.
We have numerous flourishing industries in San Antonio. Refineries like Valero, a burgeoning bio medical industry, a cyber security industry, transportation via truck and rail, retail is flourishing, you name it. Pick one, study it, become an expert in it. Write your papers on that industry. Study the major players, follow their stock prices, p/es, management, learn it all.
Develop your portfolio of expertise. Start a blog on it, take photographs, write papers…
Get in the water, it's the only way you can get wet…..develop your brand. That kind of expertise, and passing the exams the first time, trumps earlier academic indiscretions. And if that does not appeal to the first employer you encounter, there are lots of fish in the sea, kep prospecting for someone who appreciates your ability at self improvement.
and if they don't simply remember the famous observation of Groucho Marx
"I would never belong to a club that would have me as a member!'
Professor Elam 
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