Professor Elam

Thursday March 22, 2012

We have had some fun kidding students about the social stigma of showing up to yoga class in an Old Navy or Target outfit, oh the horror!

LULU apparel of course will let your other yoga partners know that you have arrived, not discount exercise wear for you!  LULU went public in 2007 and has amassed an amazing 10 B market cap. One of the key is not discounting merchandise and letting shoppers know it is limited. The CEO is in the stores getting feedback from customers. 

Interesting, did any one else see this niche coming?

LULU trades at a 65 price to earnings ratio.