Accounting & Investing Info for San Antonio A & M
Monday June 10 2013
National Envelope files for bankruptcy, again. National Envelope makes some 37 billion envelopes a year,
But in this e mail age that is not enought to rescue the firm. by the way NE is located in Frisco, Texas and employes 1600 people. Other names have had difficulty
with the transition to the digital age in icluding
Smith Corona typewriters
Remington Rand
Polaroid
Xerox
This is a good example that firms need to engage in long rage planning. Things change.
oddly enough these company’s are still viable but as a nich market or a greatly reduced market. There is a place for a selectric typewritter. There is still a vast need for envelopes. Has the market changed yes, and while these company’s feel it a threat they should look at it as an opportunity. Can Rand build the most cost effecient typewritter? I don’t know but if I were Ran that would be my new goal. The biggest thing threat these company’s face is legacy costs. Something a lot of company’s face the difference here is that these company’s need to clear these costs completly off their books, downsize, modernize and essentially change their business model from the top down. Trim the fat so to speak.
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Professor Elam 
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