Professor Elam

Monday August 26, 2013

Steve Ballmer  announced he will step down as the MSFT CEO by next year. The reaaction was an immediate jump in the stock price of two points.  That raised Ballmer's net worth by $769 M. 

Now suppose one of your firends, a psychology major, asked you to explain what happened. Can you do that?

The best article of course is in the WSJ today.It details some of the mistakes Ballmer made in cancelling potential consumer products. Here is an article detailinghow the c omputer world changed but MSFT never did.  One of the things you need to be successful as a professional is to understand how your company makes money. This article does a good job of explaing that. 

The purpose of this blog is to point out such articles that will increase your understanding of the application of accounting information. 

Now after reading the articles, can you explain what happened to your psychology major?