Tuesday Oct 8 2013
Malcolm Galdwell has authored several award winning books in cluding The Tipping Point and Outliers. He first achieved fame with his article on Ron Popeil, The Pitchman. Students will be come better writers by reading great writing The Pitchman is a wonderful example of just that.
Now he has David and Goliath out. Adam Grant examines the Gladwell methodology and why his boks on what is really social sicence read like mystery thrillers.
Professor Elam 
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