Professor Elam

Thursday April 24, 2014

Ladies Home Journal, published since 1883, ceased publication.

Published since December 1883, Ladies’ Home Journal covered global events and cultural shifts from a female perspective. Its first photographed cover appeared in 1898, with a picture of first lady Ida McKinley. In recent years, the magazine’s focus has been on nutrition, beauty, home decorating and parenting.

We are in an 18 year period of stagantion and change. The bear market is taking many former icons down. Print publications are losing ground to the internet. But I am surprised that the owner would kill one with over 3 million subscriptions.