Thursday May 1 2014
MCD has too many menu items. This complication has slowed service and lowered the already too low opinion of management by franchise owners. 
One of my examples in the cost course is the Permian Basin Hamburger Company. This is a Mom and Pop operation that as you can see is open during the noon hour 11 – 2 Monday thru Friday.
As you can see they keep it simple. Not obvious is that there are over a dozen different choices of what one can have on the burger, cheese, onions, peppers, you name it. But the basic chasis as they say in the car business is fixed.
Having one chasis with multiple options is the key to success in burgers or cars. And these guys do not pay MCD a franchise fee. Nor do they work weekends or at night, a rare combination in the food business.
Professor Elam 
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