Weekend Nov 15 2014
This weekend both Dan Neil in the WSJa and Terry Box in the Dallas Morning News tested the Lincoln MKC Crossover. McConaughey has jump started sales with a series of ads featuring Matt driving and pontificating. Here is my take.
Interesting both you and Dan Neil wrote on the MKC Lincoln this weekend. Actually Neil spends more time on the Matt commercials than the car, as you both note a gussied up escape for a lot more money.
I took to the lincoln website, it tells us a lot about the lincoln buyer.
Under specs it lists engine type3
3.7 L 24 valve TI VCT V6 which I doubt means anything to a lincoln buyer
and then rather than listing the power it lists the gas mileage
well no doubt that spikes Ralph Nader’s heart beat but not mine
I have not driven either vehicle but looks to me more like Lincoln has taken the seat at the table formerly occupied by
Mercury
which was always a gussied up Ford and frankly did we ever meet a die hard mercury enthusiast in the cast of ford chevy or dodge? I think not
I suspect the MKC will be a popular choice for successful realtors, reliable and showy just the thing for travel to that $595 K must have movie’ on up to a higher suburb experience
My wife’s caughter is going thru such an experience as she and her husband move from a 165K row house to a 245 K home to a 595 K upper level sprawl
As I explained the car must be specific to the house and so she has moved from a honda accord to a BMW five series and is still looking I think for the right upwardly mobile choice for the new half million house on the one acre spread – Range Rover anyone?
Mustang has taken off as the new Ford Corvette
If Lincoln wants to play in the BMW Audi league I say
get the rights to Commander Cody’s Hot Rod Lincoln tune
the mustang 2.3 fours good, how much better would a mustang V 8 with rear drive be
and then with hot rod lincoln playing int the background
Have McC in a t shirt and jeans standing by the new HRL (now that is a nomenclature I can understand)
look into the camera and say
I huddled with the engineers and
…Lincoln made this one for me
and take off on a lonely road zooming past a US Highway marked Route 66
Naw, I suspect they will stay with realtors who have no idea how much power the engine makes as long as the rear view camera works
Lincoln has taken on Accura and Volvo, two more lost brands, not BMW and Audi
Bu well realtors buy cars as well
Professor Elam 
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