Professor Elam

Monday January 26 2015

I first heard of MCD my freshman year at college. Not a one had ever failed so customers said; And soo they were all over Austin.

Now a series of setbacks has fewer going there.   Some MCD have actually closed or failed. At any rate, a series of supplier setbacks and bad publicity dampened Asian sales.

And now up scale burger joints like Five Guys are taking sales.

Always interesting to watch the rise and fall, the product life cycle of a company.