Monday March 9, 2015
MCD's February sales slipped 4%. That is a huge drop for a retail giant. MCD is arguably way into its product life cycle, which is to say the maturity phase. At this point, most products have attracted a host of competitors and the innovation that characterized the original product is long gone. The New CEO is grappling with this reality.
Accountants need to understand marketing as well as accounting to participate in structural decisions.
Professor Elam 
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