Thursday July 23, 2015
TAMUSA graduate Ed Rios and reader of this blog made a great post, here is his suggestion for MCD and its problems.
Indeed WMT has targeted San Antonio in its battle with HEB. WMT built just the store Ed describes in the trendy Shavano area in NW San Antonio. It sits back form the street in a secluded setting and even has its own new street connecting two larger streets. I will have to check it out.
Maybe MCD should take a page out of Wal Mart's play book? Wal Mart has recently started opening smaller, I think far nicer and better staffed, "neighborhood market" stores as a means to continue its growth into more developed and nicer areas where more expensive real estate and the idea of a big box stores don't sit well. A Trader Joe's type area. These stores are much nicer, cleaner, properly maintained and not the chaotic mess the larger stores are. Maybe MCD should pursue a similar model of smaller, better customer experience, strip center type restaurants. Cheaper to open which would entice more franchisees. just my two cents.
Professor Elam 
Leave a comment