Professor Elam

Weekend May 15, 2016

I noticed this limited offering at a stop at Burger King this weekend on the way to Denton, Tx.

Burger King follows Angry Burger with Angriest Burget with angry sauce!

It should be clear by now that anger is more and more the mood of America. Burger King has met the challenge of responding with

its Angriest Burger!  The bun includes red peppers resulting in an Angry Red Color.

Here is a great demonstration of  social mood affecting even fast food offerings, to understand marketing you need to get

in the mood.