Professor Elam

Tuesday July 4, 2017

Here is an example of what I mean about articles illustrating managerial accounting.

This blogger explains why Texans love Whataburger.

When Harmon Dobson began what would become the chain in Corpus Christi in the early 1950s, he wanted

customers to say, what a burger when it took two hands to move it to their mouth.

He was a pilot and so hit on the idea of an easy to spot orange and white color scheme.

Today Whataburger is still a private company but has moved to our own San Antonio on 281 in the

Concord Plaza.

Here is a comment from an article on the Top Ten Burger Chains about Whataburger.

36,000, Really?

More than 60 years ago, Harmon Dobson was inspired to serve a burger on a 5-inch bun, a burger so big that it would take two hands to hold, and so good that after just one bite, customers would cry out, "What a burger!" Thus the name of his Corpus Christi, Texas, original: "Whataburger." However you order your Whataburger: (triple, double, jalapeño and cheese, bacon and cheese, or the new Monterey Melt with jalapeño ranch and grilled onions and peppers), you really can’t go wrong. But the beauty about the classic, the namesake Whataburger that comes with mustard, lettuce, tomatoes, pickles, and diced onions on that 5-inch bun, is that beautiful blank canvas it provides. There are some 36,000 delicious different ways to make a Whataburger with special requests. What a burger indeed.