Professor Elam

Wed Sept 6 2017

In the syllabus I mention that the study of how endogenously generated social mood results in social events is the center of my research interest.

Follow the links in the syllabus for an introduction or click here for an introduction to the basics of the theory.

Coventional wisdom has it that humans are  passive creatures, totally motivated by external events. The news is favorable, job creation is up for example, people are happy.

Negative news on the other hand would have you believe that this results in negative mod.

Socionomics turns this idea on its head.  Mood instead is generated internally. Hence as the Dow Industrials climbed to 22,000, the movie La La Land became a hit.

And it happens again and again. When the DJIA first hit 1,000 in the mid 1960s the Academy Award winners were My Fair Lady and the Sound fo Music, two upbeat musicals.

In the Depression people turned to Horror movies, the first Dracula, Frankenstein, and Wolf Man appeared.  Gangster movies like Public Enemy were popular. All the repeated during the bear market of  1973-74 when the Godfather and the Exorcist were wildly popular.

 

In 2008 Batman the Dark Knight, set records bringing in some $500+ million in a few months. 

I have been expecting a high in the DJIA in this time frame, see The Market Perspecctive weblog. Yesterday the DJIA fell about 230 points. That does not reverse the trend but,

what is social mood suggesting about consumer tastes?

See page B9 in today’s WSJ. With the DJIA possibly topping and down 200+ yesterday, the next big movie hit is

IT

S King’s 1489 page horror story.

Warner is trying to make it into two movies , hmm recall Puzo’s Godfather became two movies as well, given its length.

Here is the amazon summary

They were seven teenagers when they first stumbled upon the horror. Now they were grown-up men and women who had gone out into the big world to gain success and happiness. But none of them could withstand the force that drew them back to Derry, Maine to face the nightmare without an end, and the evil without a name. What was it? Read It and find out…if you dare!

The if you dare comment reminds me of the billing of the Exorcist, the most terrifying movie ever made

The initial trailer for the movie garnered 197 million global views, on its FIRST DAY

Gee do is this a repeat of sentiment turn like with Batman, The Dark Knight in 2008 which earned $500 M at box office?

on the heels of Lego Batman this is a socioomic 

turn on a dime

I don't think I could make it thru 1,489 pages of the book. But it will be interesting to follow box office records for this movie.