Professor Elam

Thursday Sept 14, 2017

Masik.com has created a line of, yes, college fragrances. The idea is to create or re create your  college experience via a fragrance. Katie Masik is a chemical engineering graduate from  Bucknell University.

She had to learn the fragrance industry as well as how to partner with universities.  Her first hit was with Penn State, and her focus has been on large universities with substantial numbers of alums.

But she is now 17 schools strong and growing.

Recall my research interest is how social mood generates social action. Here is another example of how the nostalgia

for college, mood, can generate a product to accompany the mood.

Read Katie's story here.