Tuesday Dec 5, 2017
Below is an excerpt from a WSJ story on Dollar General. There is always a niche in any market for a player who keeps costs low. Dollar General has done that and targets low income customers who do not buy in bulk at Costco or WMT.
Dollar General Corp.’s 14,000 stores yielded more than double the profit of Macy’s Inc. on less revenue during its most recent fiscal year. And its $22 billion market value eclipses the largest U.S. grocery chain, Kroger Co., which has five times the revenue.
The retailer relies on rapid store openings to keep revenue climbing and investors happy; 2016 marked its 27th consecutive year of sales growth in stores open at least a year.
Professor Elam 
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