Professor Elam

Posted Tues Feb 11 2020

Tough Mudder  has hit hard times, yep it is in bankruptcy proceedings. And the trustee wants to sell it to Spartan Race.

Yep who wouldn't pay good money for a tough as nails endurance test, particularly in the mud!

I am uring a student in ACCT 5308 to write on mergers and acquisitions as a socionomic theme, they happen at market tops.  And market extremes bring extreme behavior like

flag pole sitting

cramming frat boys in phone booths

Streaking

Planking

and now yes Tough Mudder!

while mergers do routinely happen and more at market tops than bottoms, I think the idea of making a buy out happen  in bankruptcy that involves getting filthy dirty while undergoing an endurance test is truly a socionomic moment