Professor Elam

Tues Feb 6 224

For decades MCD has braged it sold billions of burgers, but they never claimed it was a great burger.

Now MCD is making that very claim.

Will Wall Street and patrons literally buy into the story?

In ACCT 2302 we study managerial accounting which includes Dr. Edward Deming's Total Quality Management concept.

Now MCD is going for quality,

MCD claims to have made small changes in the cooking process.  The Japanese word for this is Kaizen, and this is seen in their auto production. I am driving a  20009 Toyota RAV 4. The  2024 version is little different other than to have a vertial hinge rear door instead of horizontal. The RAV4 is not Toyota's best seller.

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Enter McDonald’s “Best Burger” initiative: small tweaks to the chain’s burgers that create a noticeably more flavorful product.

“Our goal was to enhance the quality and the flavor and the overall eating experience of our core burgers, but we wanted to stay true to the tastes that everyone loves,” McDonald’s U.S. Chief Restaurant Officer Mason Smoot said at a media event on Monday.

McDonald’s didn’t change the beef patty itself, but rather the cooking and assembly processes. The grills give the patties a little more breathing room as they cook. For more flavor, only six are cooked at a time, down from eight.

Onions, too, are added before the patties are cooked so they can soak up the patty’s juices. The cooked patties are kept hotter, so the overall burger is still warm by the time it reaches the customer. The cheese is melted better, the buns are upgraded and Big Macs receive more of their special sauce.