Professor Elam

One of the best known brands in the USA is Playboy.  But sad to say the franchise has fallen on hard times. Yep octogenarian Hugh is seen on E Tv with his adoring threesome but magazine sales are half what they used to be. Hef’s daughter, Dristie simply has not shown the ability to make money with the franchise. 

Enter Playboy U.  Apparently Palyboy has decided to take on My Space and Facebook.  You can go to
Playboy U  and sign up. but you must have an .edu in your web mail address, no high schoolers or parents allowed.  Clearly Playboy is trying to re connect with a younger base that would conceivably  buy Playboy once they graduate. By buy Playboy we don’t mean just  the magazine but all branded products.  Apparently Playboy is going back into the Club business, and training college grads to the Playboy way would make for good future client relations.

Now, wondering how I am going to relate this to accounting, glad you asked.  Garrison’s Managerial Accounting text discusses Strategy. Playboy is adopting a new strategy to re invigorate an old brand.  In its heyday the Playboy mag had 250 pages.  I see the current  Vogue sports over 800!  Gee, how to woo the advertisers back? Answer, show that you attract that sought after young hip 18-25 demographic.

Will it work, I dunno, but they need to do something.