Professor Elam

I have posted a lot of articles about the decline of the American auto industry, it is the perfect example of how to lose market share. Here Jerry Flint describes just how few cars Detroit is selling. Such losses at Buick and Mercury are likely permanent. But killing Buick and Mercury brands will only increase fixed cost per unit, as sales of otehr lines are not likely to increase as a result.

Once a group of buyers is lost, it is near impossible to get them back. Cultural trends and shifts are like that.  In the 1950s, American youth finally stopped listening to their parents music. IN one week Giselle McKenzie lsos out to Elvis, and music was never the same again. ditto for youths listening to the  Beatles in the 1960s, the British invasion hd begun. The pendulum swung back as punk rock and tattoo covered rockers like Tommy Lee were too much and bingo, George Strait found a gigantic audience in the early 1990s.   Now a whole generation looks to Toyota Honda Nissan for inspiration, not to Ford or GM.  Dodge is all but toast.

None of hte candidates are encouraging Congress to favor something for innovative GM or Ford designs, see Econetic. What do you see happening?  Is there a long term danger in our losing an American owned auto producer?  It has happened in England.   There is not a single British owned car company.