Read this article about how well Fiat is getting along with the Chrysler culture, and vice versa.
In my experience this one article seems to summarize all the merger stories I have ever read -
Recall that Chrysler already went through the same thing with Mercedes which is how they ended up with Fiat, that culture clashed also
What was the good of HP and Compaq?
Fed Ex has already ditched the Kinko name that they paid billions to get
GM ended up paying Ross Perot $750M to leave the company after they paid money to buy EDS
The only positive I see in making Ram a separate vehicle line is that might make it easier to sell to a truck company which is my long term prediction about what will happen, Fiat will not know what to do with a big pickup, perhaps International will want to be back in the pickup business
All companies will not survive this business downturn which will last for many many years, I expect Fiat will end up with the chrysler factories and that is about it, and I doubt that they will manage to build fiats in any time frame, given an overall downturn that will make Fiat a match for honda toyota kia
I mean this never worked for Renault….
Professor Elam 
Leave a comment