Nike was nothing in golf until they signed Tiger for $60M. The bet paid off. Since then Nike has sold $800M of golf related items. Advertisers simply went dark on Kobe Bryant during his problems and will probably lay low on Tiger, he has been off television since Nov 29. His knee surgery absence however decreased tv golf viewership by 50%. Look for the advertisers to monitor his time off but not to dump someone who has been valuable in moving product.
And as the other golfers are noted, now someone else has a chance to win for a while.
Professor Elam 
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