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Avatar Top Grossing Christmas Film

James Cameron's $300 M Avatar epic is a box office smash, world wide. Interestingly the number two film, Sherlock Holmes!  No doubt this introduces a whole generation of younger folk who certainly do not read, so seeing Sherlock is the introduction. I have not seen Sherlock but find the description of martial arts stuff (obviously tailored for the younger viewer) to be a departure from the original series. And Nick Cage would be a lot closer physically to the original than shorter Robert Downey Jr. But  I still applaud the idea. 

So what is going on in a down economy? Avatar uses new 3 D technology.  Tickets to Avatar are more expensive because of the technology  and that is helping the box office gross.  IN fact the movie industry did well in the 1930s. For a few cents on could escape the doldrums of the Depression in the movie theater. Movies catered to the whims of the public with both dark side fantasies, Dracula and Frankenstein, gangster movies like Public Enemy, as well as Fred Astaire Ginger Rogers musicals. The latter provided a glittering glamour world to take the public mind off the dreary economy With digital technology to make simple films and the internet available to spread them (think pjtv.com) look for lots of alternative entertainment. This helps explain why video games are such a hit. Once again studying socionomics gives us insight as to what is going on in the popular culture.  

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One response to “Avatar Top Grossing Christmas Film”

  1. Aaron Avatar
    Aaron

    With technology becoming so advanced, and so eye catching, it’s no wonder almost every type of entertainment is using it. As we look at the lastes movies and video games it’s amazing what these creators are coming up with. Almost every video game you see come out is so realistic or has realastic features. Take for example the new Madden Football game. The features it has is amazing and the graphics are just beyond real. Now geeting back to Avatar, I first thought, wow this movie has really nice graphics and features, but it did not make me want to go see it. However I do feel that it was targeted to the younger crowds that find that type of stuff interesting. Take for example Twlight, a movie that is about teenage vampire love. Unless your a big fan of the novel or have kids, I don’t think a mid 20 year old would consider that his 1st choice. But if your a buisness person that these kids are going to be your bigger market, because the forsee that if a movie is going to appeal to this young popluar culture, they are more likely to spend more, for example family of four going to movie theatre will be costly, group of friends and etc.

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