Professor Elam

Thursday March 4 2010

Perhaps I am a bit too negative on Facebook. It is on schedule or so the speculation goes, to do $1.5 Billion in Revenue this year. While Sirius and XM still flirt with going concern ideas, right here on earth Facebook is a bonanza. I mention Sirius, the satellite radio folks, in that Facebook is a new outlet for advertising. Radio came of age in the 1920s as it was realized as an advertising medium. But…

Radio is a passive medium, we listen to it in the background. Facebook is an active medium that takes our time and energy, yet produces no real product, rather like an ATT that does not send you a bill. You can make a 'phone call' or place a sort of 'wanna look at me' classified ad at no charge, and then see what happens. I suggested this would go on until most of the players needed to get back to work. Other sites such as Linked In provide more of an information sharing platform and are being used by professional groups. Will Facebook morph into more than a look at me site?