Professor Elam

Friday August 6, 2010

Here is an interesting article on why Apple enjoys the success that it does. Two things in the list jumped out at me. The managers are engineers first, so they know the process. GM lost its way when it started hiring managers from Procter and Gamble, next thing you knew Oldsmobiles looked like toothpaste, the Cutlass once a success had four different styles, all dull. 

The other thing is that they did not compare features with the competition. They focused rather on what they were doing. This explains why there are no keys on an iPhone, one button on an Apple Mouse, a closed system on the Mac so no virus problems, clever design like having the USB plug mate with the electric plug on the iPhone, even the packaging looks good.