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Building Brand Loyalty

Monday Oct 4, 2010

In managerial accounting we study Total Quality Management and how to put the customer first. 

BMW has built an incredible brand loyalty. Allowing owners to pick up the car at the factory is another way of doing this. Okay the 128 here is bout $13 K more than your typical $20K economy model but consider the loyalty coming with the factory tour, driving simulator, etc. 

Most amazing to me is that BMW has done all this with a basic good handling well appoints six cylinder rear drive sedan, ie, they made an existing technology much better, they did not re invent the wheel. 

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2 responses to “Building Brand Loyalty”

  1. andrew sheets Avatar
    andrew sheets

    im not a fan of bmws but the Germans have always done a great job an the stuff they make. Stihl a brand of chain saw that comes from there is the best chain saw i own. i have 7 saws and 5 are stihl but the other 2 have stihl blades on them. one of my friends owns a bmw and never has any major problems with it.

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  2. Dennis Elam Avatar
    Dennis Elam

    And speaking of brand loyalty, stihl is not sold at big box retailers but locally owned stores where dealers know their customers, I am sure this is for a good reason, building loyalty among customers and dealers. Loyalty at big boxes only comes from cheaper prices.

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