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Steve Jobs and Design

Thursday Oct 28 2010

 

Picture 5 Here is a 1984 photo of Steve Jobs L with then boss John Sculley R. In a recent Business Week Sculley describes Jobs' fascination with then tech leader Sony and the importance of Design. 

Sulley notes that Jobs marveled at the then new Walkman. I have always thought Sony if it had been on its game, should have brought out the iPod, but they did not, Apple did. 

I believe graduate schools of business that put an emphasis on Design will have a huge edge over other school. This is why Apple has left Sony and Dell in the dust, Design. Read the link to see what I mean. 

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3 responses to “Steve Jobs and Design”

  1. Phillip Garcia Avatar
    Phillip Garcia

    The article said that Steve Jobs kept things simple when designing a product for the customer, but at the same time he wanted everything to be done perfectly concerning the manufacturing process. He always thought of the customer first, and then designed the product (a simple product). Steve Jobs probably (did) spend lots of money setting up the manufacturing process (the manufacturing overhead cost had to be very high). Steve Jobs is gambler, but by gambling he made some very good products that the common customers loved and end-the-end many people bought his simple and well designed products. Again, he always thought of the customer first. Manufacturing overhead cost was probably last thing he thought of. ACCT 3314-350 Student.

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  2. Dennis Elam Avatar
    Dennis Elam

    Phillip makes a great observation. Apple has never ever been a low cost leader, it has always been premium priced. But it generated a loyal following. Indeed most other laptops are priced below the entry level Mac equivalent. But, news of a new Apple product has the faithful standing in line, I am typing this on my Mac laptop, my Dell is in the case, enough said.
    Indeed it has been the design of the product that appealed to consumers.

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  3. Graduate Dissertation Avatar
    Graduate Dissertation

    Thank you for sharing this information. The information was very helpful and saved a lot of my time.

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