thursday Nov 11 2010

To illustrate the idea of incremental costing and pricing I used the example of the Last Minute Cruise. I mentioned that folks will show up an hour before the boat leaves the dock, hoping to make 'a deal' with the ship bursar on a discounted cabin. Well sure enoough

http://cruises.affordabletours.com/search/Last_Minute_Deals/

 

if you google last minute cruises you get quite  a list of travel agents doing the same thing. No one wants to leave the dock with emtpy rooms. At that point the fixed costs are covered, the crew, the fuel, are all fixed costs. What will the incremental cost be of adding one more passenger. In this case our cost line Bx is not a straight line, it is dropping!  I recall sitting by an officer on our Alaska and he said he knew nothing about navigating but he did know that we had eaten 1,032 eggs for breakfast.

Incremental costing and pricing usually sets fixed and sunk costs aside to look at the incremental cost of just one more order.

 

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3 responses to “Incremental Costing Last Minute Cruises”

  1. Tenesha Miller Avatar

    I have been wanting to go on a cruise for a while now. I think that is a brilliant idea to wait unitl the last minute trying to get a great deal just as you stated fixed cost has already been covered adding one or two more passengers would increase profits or cover any addtional cost that is incurred. I see restaurants doing it all the time for example, Bill Miller’s, if you go there right before it closes that will practically give food away for little or no money to make some profits on what will be eventually thrown away.

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  2. Dennis Elam Avatar
    Dennis Elam

    I will remember to stop by bill miller later om the evening! Good observations Tenesha!

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  3. Annette Soto Avatar
    Annette Soto

    It seems like a great idea but I am not sure that I would be waiting on the dock hoping to get in, especially if I have traveled a distance just to get there.

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