Professor Elam

Thursday Jan 27 2011

You really need to think like Lady Gaga, or the Beatles or any other star that creates their own software. 

That software can be bought many many times but only had to be created once. By contrast when a carpenter or accountant performs a job for one entity they only get paid once by that single client. 

Musicians, sports stars, and actors have millions of potential clients. Every pay for view buyer of the World Wrestling match is adding to the total take for that one wrestling match. Every time George Strait sells another song on iTunes he has  multiplied his original three days in the studio to record that one song. Bingo, this is why stars are stars, their actions resonate with millions of people and all buy their work. 

A house or an audit can only be sold to one person at a time. How many times has have popular tunes be re recorded and sold again. This is the secret of the Disney success. Every six years there is another crop of six year olds that have not seen Snow White, bingo, the cash register rings again but the cost is already covered, other than advertising the product again. 

Multiple your efforts, that's the trick.