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Ford Goes the Common Route

Wed Nov 16, 2011

Alan Mulally puts it this way. Can you imagine one Boeing 737 for Europe and another for America?

 

Of course not and that has been the route Alan has pursued since assuming the CEO job at Ford. This week Ford will unveil the new Escape. From this common platform it will make

the Focus

two future mini vans

and six other models.

Sharing platforms and parts on a world wide basis leads to massive cost savings. This is what we are studying in cost managerial ACCT 3301 at this time. Please read this article to see how Alan brought a world class strategy from Boeing to Ford. 

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2 responses to “Ford Goes the Common Route”

  1. Luis Martinez Avatar
    Luis Martinez

    It seems like such a basic concept; yet, only now are they actually planning to do it at Ford! I wonder if Toyota, Mitsubishi, and others have been doing that for a while, or whether this will prompt them to look at the market on a global scale, as well. I’m reminded of the movie “Apollo 13” where the air filter in one part of the ship is completely different from the other air filter, so they had to fabricate and adaptor for the other one out of what they had on hand. Design from a basic structure so that parts are interchangeable amongst the models, but provide sufficient differences for consumer tastes and demands.

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  2. Dennis Elam Avatar
    Dennis Elam

    I have held numerous professional designations
    Yet I had to take separate ethics CPE courses for
    commodity broker versus
    cpa
    good lobbying by the provider groups
    What is the difference in a BA in Psychology
    And a BBA in Management?

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