Professor Elam

Friday Sept 21 2012

"In virtually every Hyundai building around the world," explains Krafcik, "you'll find a conference-room sign stating the company's philosophy in three words: Diligence, Frugality, Harmony.

 Hyundai Motto

Read more: are studying Total Quality Management. One of the basic tenets is to put the customer first. 

Once in a while a company really gets things right. Read how Hyundai is taking on BMW, Mercedes, et al.

VW tried introducing a $60,000 car, which it called the Phaeton. Reviewers loved it. But would buyers take on a luxury car that was sold along side $20K Jettas?  The answer was that the dealer would come pick up the car at youur home and provide a loaner. Dealers balked. 

BUt with big SUVs running $50 K things have changed. Hyundai has a similar plan and a great car. Read the article. 

not long ago Hyundai was the scourge of the industry with a poor reputation. They embraced the quality mantra, as has KIA, and things have changed. 

Read what they want in a supplier.

Don Sherman at Automobile  explains just how Hyundai embraces TQM.